Amber Lotus has been practicing environmental stewardship for the last twenty-two years, and this year we continue our efforts to engage in the most responsible business practices possible. The interior pages of our calendars are printed on 100% recycled, 50% post-consumer waste, processed chlorine free and using soy-based inks. Since the paper contains fiber from magazines that were printed but not sold, according to US EPA standards it cannot be considered 100% post-consumer waste. According to the International Standards Organizations (IPO) standards used by the rest of the world, this paper is classified as 100% recycled with 100% post-consumer waste recycled content. While it costs more to use this paper, we feel the long-term benefits to our global community outweigh any short-term financial concerns.The estimated environmental benefit of using this paper is that it will save:
- 1,250 trees
- 572,614 gallons of water
- 396 million BTU's of energy
- 118,766 pounds of CO2 equivalent greenhouse gases
- 34,766 pounds of solid waste
Environmental impact estimates were made using the Environmental Defense Paper Calculator (www.papercalculator.org).
We continue to take steps not only to reduce the environmental impact of our business, but to offset that impact as well. In 2009 and 2008 we planted 100,000 trees in our efforts to give something back to the planet and to future generations. In addition, we more than offset our carbon footprint with donations to NativeEnergy. Our hope is that other calendar and book publishers will join in these efforts.
We are also a member of the Co-op America Business Network and are certified as a "green business."
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